It briefly sets the mood, content, and style. The more listeners interact with it, the more it becomes meaningful for them.A radio station’s slogan is a short sentence that should summarize the radio station. Go the extra mile, and add the slogan to your website or logo. Now, many stations include the tagline in their liners and sweepers. The goal of having a radio station slogan is to create a more cohesive brand that listeners can connect with. Informative and Entertaining Programming.DJs That Play Your Song Radio Station Slogan Ideas for College Radio Stations.We Rock You Radio Station Slogan Ideas for Hit Radio Stations Please tweak them to make them original for your station. What are some creative ideas for radio station slogans?Īre you looking for radio station slogan ideas? You can consider some of the following suggestions.ĭisclaimer: While we have taken the time to coin these unique slogans, we cannot guarantee their uniqueness. A unique and original tagline can help you stand out. It may become harder to differentiate your station from competitors. 4) It should be originalĭon't use generic and overused taglines. The goal is to make it memorable enough so that listeners can always think of your station. Your radio slogan should be short, memorable, and clear. And you’ll not attract the listeners that you really want. You may create confusion with your audience, who may be less interested in what you are offering. For instance, you may state that you play hits all day, but in reality, most of your programming is talk-based. With radio station slogans, it's quite easy to exaggerate your unique value proposition. Which benefit does your radio station provide to the listener? Do you play the latest hits? Does your station feature more music and less talk? Your tagline should essentially tell your audience what benefit they get by giving their time to listen to your programming. Here are more tips that will help make your radio station slogans great: 1) Your Tagline Should Convey a Unique Benefit You can also conduct in-depth research into how other stations in your niche are positioning themselves. Try brainstorming with a couple of your friends or colleagues. Well, you never know that you have found the best slogan until you find it. Live 95.5, Portland, Oregon Tips To Create The Best Radio Station Slogansĭo you want to come up with a great slogan? “On the BBC Sounds app, on your smart speaker, and on 88–91 FM" "The International Stereo Sound of New York” Here are some of the best slogans and taglines from radio stations around the world: It may even boost your audience’s affinity to your programming.Įxample of Radio Station Slogans from Real Stations The tagline conveys a unique benefit the person will get by listening to your radio station. For instance, 95.8 Capital FM bills itself as “London’s No.1 Hit Music Station.” They even display their unique tagline on their logo. Radio Station Slogan Definition: “A short, memorable catchphrase that you can include in your imaging and branding to make yourself more memorable to your listeners.” Why should you have radio station slogans?Ī slogan allows you to call attention to your unique benefit. So when we say radio station taglines or radio station slogans, it's all the same thing: In the context of radio, people use the two terms interchangeably. On the other hand, slogans are short and memorable phrases used with individual products or advertising campaigns. The logo may include the company’s tagline. Let's get started: What Is The Difference Between A Slogan And Tagline?Ī tagline is a catchphrase or slogan that tends to be associated with a brand for a long time. You’ll see examples of some top taglines from famous radio stations, as well as ideas that can help you come up with unique slogans. Today we're taking a look at slogans and taglines for radio stations. What's the difference between radio slogans and taglines? Or wait, should they be creating slogans. Radio stations should create catchy taglines that listeners can't get out of their heads.
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